We had the honour to work with Ali on her brand strategy and brand identity, we couldn’t be more proud to have been part of creating WHOLE as a brand.
Ali is a qualified and accredited coach who is passionate about working with women who are going through big life transitions. Ali’s approach is rooted in the power of connection, and when Ali and her clients step into their sessions together, they can expect an abundance of light and love.
WHOLE was born from Ali’s own personal process and experience of undervaluing and never truly believing in herself, which led to holding herself back.
Through her own inner healing, working with her own coach, therapist, research, learning and alternative therapies, she has found true purpose, self love and self worth, true WHOLENESS, and can support her clients in doing the same.
Brand Strategy
Brand Identity
Social Solution
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We wanted to create an icon with a peaceful and earthy feel, which has been achieve with the hand-drawn effect.
One of the elements we focused on was the icon to capture Ali’s grounding and organic approach to her coaching. We wanted to create an icon with a peaceful and earthy feel, which has been achieve with the hand-drawn effect. The icon designed has been created to look as though two people are embracing, this is to reflect Ali’s loving and compassionate guidance.