1. KNOW YOUR AUDIENCE
Identify your target audience and understand their values and preferences. What are their daily habits and what style of voice will resonate with them? This create the connection that captivates your audience.
2. WHAT ARE YOUR CORE VALUES?
What is the purpose of your brand and what does it stand for? Identify these and make sure your voice communicates these to your audience.
3. DEFINE YOUR BRAND PERSONALITY
If your brand was a friend how would you describe them? What characteristics and traits would they have? Is your brand Friendly, elegant, dynamic, confident, youthful or authoritative? It can be a combination of these. Your voice should represent this personality and align with your audience.
4. ANALYSE COMPETITORS
Reacher and analyse their voice. This will give you the opportunity to understand what works within your industry and you can then identify with will differentiate you from them. For example, will it be your transparency and soft approach to your customer service. Is it the customer care your audience values most?
5. CONSISTENCY IS KEY
Keeping consistency reinforces your identity. It builds trust with your audience and generates recognition. Keep the same voice across all your branding when it comes to marketing, social platforms and your website.
